Michael has created a multi-disciplined lifestyle conglomerate; Michael is a pioneer in that he focuses on every phase of the lifestyle process including physical fitness and nutritional solutions. He offers a fresh, effective approach to fitness that helps the entire family create and maintain a healthy lifestyle. Michael’s innovative programs are interactive and help both children and adults achieve optimal fitness levels through age-appropriate exercise and nutritious eating.
Michael’s unique approach has culminated into a profession of health & fitness advisor to celebrities in Los Angeles with such luminaries as: Sly Stallone, Matt Damon, Al Pacino, Jonas Brothers, Sean Combs, Ariana Grande, Snoop Dogg, Kim Cattrall, and Ralph Lauren.
His background in the world of bodybuilding has given him a unique understanding of what the body is capable of when supplied with the right fuels, the right motivation, and the right exercise program. With a goal of fitness for the entire family, Michael has embarked on programs for children and adults, which is designed to teach people of all ages how to properly work out and to eat right, culminating in a healthy lifestyle. The all-around effect is an equal balance of feeling good mentally, emotionally and physically. In 2001 Michael launched The Shape Up America Campaign, which is designed to motivate people across the country to increase daily physical activity and healthy eating by showing them how to make exercise fun and choose better foods. The campaign targets all segments of our communities including schools, city government, civic organizations, community groups, businesses, and all those who live, work and play in America.
Michael works with some of the most influential health organizations in the world including the U.S. Surgeon General, The President’s Council on Fitness, Sports and Nutrition in order to promote proper nutrition and daily exercise across the nation. Michael has established alliances with powerful politicians to fight for more stringent regulations for food manufacturers and distributors. He is currently utilizing the star power of his elite clientele for fund raising events to finance his mission to eradicate the obesity epidemic in the U.S. and around the world. Michael believes the key to success is to properly educate and motivate both children and adults to make healthier food choices and be more physically active.