23 12, 2014

Applied Metabolics

By |2016-12-15T19:51:55+00:00December 23rd, 2014|celebrity, Fitness, health|0 Comments

from Jerry Branium’s website


Why the need for Applied Metabolics?

On the surface, it would appear that information about health, fitness, exercise science, and nutrition are ubiquitous.After all, you can read bodybuilding magazines, or look something up on the Internet with no more than a click of a mouse, or a finger on a touchscreen. But there is a notable problem with these sources. I’ve written for bodybuilding magazines for over 35 years, and have had over 5,000 articles published under my own name and various pen names over the years. While bodybuilding and fitness magazines have some great information, there is a limit to how much they can discuss. The reason for this is advertising constraints. Advertising, particularly from food supplement companies, is the life blood of magazines. They no longer can depend on newsstand sales or subscriptions to cover the ever escalating costs of producing a print magazine. For that, they need a much larger income supplied by having dozens of ads in the magazines. Indeed, the average bodybuilding magazine often contains up to 65 percent advertising. Because of this, editorial policy decrees that nothing that infuriates any advertiser or potential advertiser will be published. As such, readers will never get the entire truth about nutrition, supplements, and even exercise. Many web sites are also controlled by ads. Some “informational” web sites ensure that a subtle ad plug for products appears in every article. They don’t exist to teach and inform, but rather to sell. This is where Applied Metabolics Newsletter comes into play. There are no ads, no advertisers to pacify, only the pure, unvarnished truth. In addition, since I’ve been on the scene for 52 years, I can add my personal experiences in this area of nutrition, health, and exercise. As such, you will not only save money that might have otherwise been spent on worthless supplements, but you will also find ways to maximize your training progress.  While there are no true “secrets” relating to nutrition and exercise, there are a lot of tricks and short-cuts that are not well-known. I will discuss all of them in this newsletter, many of which I have not previously discussed. I will also discuss ways to keep healthy for life and avoid the catastrophic illnesses, such as cardiovascular disease, diabetes, and cancer that often cuts life short.


22 10, 2013

Is Katy Perry Causing Childhood Obesity?

By |2016-12-15T19:51:55+00:00October 22nd, 2013|celebrity, health, kids, obesity|0 Comments


blog-katy-perryby Michelle Minton

No, of course not! However, a coalition of health advocates seems to be making that assertion when they sent her a letter this week asking that she relinquish her sponsorship of Pepsi because, they insist, its deviously effective marketing of soda to children is a cause of childhood obesity.

Never mind that childhood obesity rates are declining around the nation among all socioeconomic levels, the cause of obesity is not and never has been advertising. Additionally, the solution to any health problem our nation faces is not in the marketing of high-calorie foods. The real problem is that adults — specifically those with the responsibility of raising children — have abandoned their responsibility to instruct children about how to make healthy choices. The only way to inoculate a youngster from the relentless and ubiquitous marketing for less-than-healthful foods is to show them how to make overall healthy diet decisions.

On the other hand, quieting the marketing of a single high-calorie product will do absolutely nothing to address the problem of obesity in America. There are a million other options on store shelves; if a brainless zombie teen is at the mercy of commercials featuring pop stars, then they will simply be pushed toward a different ad and a different product with equally high sugar content.

At least, for its part, Pepsi as a company has been slowly making its products healthier and expanding its line of healthier alternatives. Other companies, like Kellogg’s, have used their profits and their celebrity sponsors to fuel campaigns that encourage youth sports. While it’s questionable how much these strategies will address obesity, they are certainly more effective than simply demonizing celebrities who endorse products.

Katy Perry, whose lyrics often promote a positive message of strength and self-confidence, is arguable a better role model for teens than many of the other performers out there. Obviously, she is free to decide which products and companies she wants to endorse. Of course, if and when Perry decides to end her sponsorship, Pepsi will certainly find another celebrity to take her place. Maybe Miley Cyrus would be interested in the job.