U.S. Surgeon
General’s Office
Partnered on national health education initiatives and preventative wellness campaigns.
Operation Fitness
A national health and wellness movement.
Built around performance, recovery, and long-term health. Operation Fitness helps people train smarter, recover better, and live stronger.
1985
Year Founded
40+
Years of Impact
National
Reach & Presence
6+
Institutional Partnerships
About Operation Fitness
Operation Fitness is a national health and wellness initiative founded by Michael Torchia, a lifelong advocate for preventative health and one of America’s most trusted fitness voices. Launched in 1985, Operation Fitness was born out of a deep commitment to empower individuals of all ages to live healthier, more vibrant lives, physically, mentally, and emotionally. In 2001, the initiative expanded into a nationwide campaign, bringing free public wellness expos, educational programs, and hands-on fitness activations to schools, military bases, and communities across the country.
Institutional Trust
Trusted by
Institutions.
U.S. Surgeon
President’s Council
on Sports, Fitness & Nutrition
Recognized contributor to the national fitness and nutrition dialogue at the highest level.
American
Red Cross
Trusted partner in community health programming and wellness outreach.
St. Jude Children’s
Research Hospital
Supported through fitness activations and community fundraising programs.
U.S. Military
Bases
Health and fitness programming brought directly to military communities nationwide.
Schools &
Communities
Educational programs delivered to schools and community centers across the country.
The Legacy
Carrying forward the legacy of his mentor Jack LaLanne, Torchia continues the mission to Shape Up America by making health education accessible, engaging, and impactful. In partnership with respected institutions including the U.S. Surgeon General’s Office, the President’s Council on Sports, Fitness & Nutrition, the American Red Cross, and St. Jude Children’s Research Hospital, Operation Fitness has become a trusted force for positive change. Through innovative programming, national media presence, and decades of community engagement, Operation Fitness remains at the forefront of the movement to build a stronger, healthier nation—one family, one city, and one generation at a time.
Live Well & Thrive
National Reach
40 years
of impact.
1985
Year launched
2021
National expansion
Military
Base programming
National
Media presence
The Podcast
Live Well
& Thrive
Trusted conversations on health, performance, and longevity with decades of experience behind every question.
