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Operation Fitness · Est. 1985 · Beverly Hills
THE MOVEMENT
A NATIONAL HEALTH AND WELLNESS INITIATIVE.
Built around performance, recovery, and long-term health. Operation Fitness helps people train smarter, recover better, and live stronger. Founded by Michael Torchia in 1985.
Founded
1985
Founded by Michael Torchia.
Reach
NATIONWIDE
Free public wellness expos, educational programs, and fitness activations for schools, military bases, and communities.
Home
BEVERLY HILLS
9903 Santa Monica Blvd #820, Beverly Hills, CA 90212.
Michael Torchia, founder of Operation Fitness
The Mission
THE MISSION
Operation Fitness is a national health and wellness initiative founded by Michael Torchia, a lifelong advocate for preventative health. It started in 1985 with one commitment: help people of every age live healthier lives, physically, mentally, and emotionally.
It later expanded into a nationwide campaign, bringing free public wellness expos, educational programs, and hands-on fitness activations to schools, military bases, and communities across the country.
Preventative health first. Performance and longevity built on top of it.
Meet Mike → The Programs →
Michael Torchia · Founder
Institutional Trust
THE INSTITUTIONS
Programs brought to institutions and communities, not sold to individuals one at a time. This is the part of the work most people never see.
U.S. SURGEON GENERAL'S OFFICE
Partnered on national health education initiatives and preventative wellness campaigns.
PRESIDENT'S COUNCIL ON SPORTS, FITNESS & NUTRITION
Operation Fitness campaigns in support of the Council's national fitness and nutrition mission.
AMERICAN RED CROSS
Partner in community health programming and wellness outreach.
ST. JUDE CHILDREN'S RESEARCH HOSPITAL
Supported through fitness activations and community fundraising programs.
U.S. MILITARY BASES
Health and fitness programming brought directly to military communities nationwide.
SCHOOLS & COMMUNITIES
Educational programs delivered to schools and community centers across the country.
FOR ORGANIZATIONS
Schools, companies, and teams. Bring a program to your people.
FOR THOSE WHO SERVE
Military, veterans, and first responders.
Mike Torchia at dinner with two longtime friends
The Legacy
THE LEGACY
Jack LaLanne was Mike's mentor. Operation Fitness carries his mission forward: shape up America by making health education accessible and engaging, one program at a time. Decades of community work, a national media presence, and the podcast keep it moving.
ONE FAMILY. ONE CITY. ONE GENERATION AT A TIME.
How It Works Today
DESIGNED BY MIKE. DELIVERED BY HIS TEAM.
Mike designs every program. An assigned specialist delivers it: trainers, chefs, chiropractors, massage therapists. One person cannot be in a hundred places in a week. A team can.
"I AM THE CONCIERGE OF HEALTH AND FITNESS."
Mike Torchia
01
ASSESSMENT
It starts with a conversation. The AI concierge answers questions any hour of the day, takes your intake, and books your consultation.
02
COACHING
Private coaching under Mike's system. Tested, not guessed. Built for your body. Three tiers, set apart by how much access they carry.
03
INSTITUTIONAL PROGRAMS
The same standard, delivered to schools, companies, teams, and military communities. The work Operation Fitness was built for.
The Podcast
LIVE WELL & THRIVE
Conversations on health, performance, and longevity, with decades of experience behind every question.
All Episodes → Watch on YouTube → Listen on Spotify → Apple Podcasts → Become a Guest →
START YOUR ASSESSMENT
The AI concierge answers questions and books consultations any hour of the day.
Begin the Assessment
STAY IN TOUCH
© 2026 Operation Fitness · Beverly Hills, California
Content on this site is educational and is not medical advice. Consult your physician before starting any fitness, nutrition, or recovery program.